jon novak

60lb text

This project is an ongoing collaboration with Neil Patel of Jamra Patel as part of DesignInquiry NOQUO

60lb Text is a subversion of the typical exchange of information. It looks more to the proportion of its 8.5x11 origin as a carrier of information than to traditional rules of typography.

Built from the standard paper format this is a typeface that is made for the physical world. While it is being adapted for digital use, we are also exploring the face as a container for other generated content.