dirigo collective rebrand

When you’re trying to shake up the ad world you need an identity that sets that tone. Dirigo Collective is the brainchild of a few advertising renegades who saw an opportunity to disrupt the industry and streamline the experience for clients providing a more efficient and effective process. Everything about the identity is about being bold and unexpected. The elements of the logo all refer back to the heritage of Maine and the sense of adventure and rugged determination. The logotype acts as the “signature” of the company while the tree, inspired by Maine’s original state flag, is used as the grounding point. In the different supporting materials elements are treated a little bit “off” to create a feeling of bucking the mold and staying on the edge.